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m:united//McCann and Microsoft celebrate International Women's Day

m:united//McCann and Microsoft celebrate International Women's Day with new work highlighting the contributions of women in STEM. The work is part of Microsoft's larger campaign, "Make What's Next."  See the video.

Lisa Murray, Octagon CMO, On Live Sports, FIFA World Cup, Getting Into Sports Business

More than a quarter-century ago, Lisa Murray took a leap of faith joining a small sports agency. That agency turned into Octagon, now one of the most powerful sports agencies in the world.Read more

New To FCB, Creative Chief Susan Credle Reflects On Her Move, CMO Skills And Agency Relevance

Susan Credle left Leo Burnett in Chicago back in June, and, following a six-month break, joined FCB in New York last month as global chief creative officer.Read more

Men and Women Really Do Think Differently: The Science and Significance of Gender in the Workplace

Join the WLN for a national webinar on gender intelligence in the workplace in honor of International Women's Day on March 8th from 3:00 - 4:00 pm. Register here: https://www.surveymonkey.com/r/WLNMWDTD2016

IPG Executives Honored as AWNY 2016 Advertising Working Mothers of the Year

Congratulations to the AWNY Advertising Women of New York Advertising Working Mothers of the Year, given to women who have achieved outstanding business results in the past two years while also serving as strong role models or mentors at work, at home, and within their communities.

Honorees:

Cindi Berger, Co-Chairman & CEO, PMK•BNC

Kasha Cacy, President, UM US

Ingrid Otero-Smart, President & CEO, Casanova Pendrill

Michael Roth on Manbassadors Panel at 3% Conference

Michael Roth joined fellow ‪#‎manbassadors‬ on stage at the 3 Percent Conference to discuss diversity and inclusion, and championing women leaders.

The panel highlighted men who champion women and apply gender intelligence into the workplace. These Manbassadors talked about how they run their agencies to be better for everyone. The panel was moderated by Meredith Levien, Chief Revenue Officer of The New York Times and included Shelley Zalis, founder of The Girls Lounge, Bruce Henderson, Chief Creative Officer, Jack Morton Worldwide, Courtney Buechert, Chief Executive Officer, Eleven Inc. and Max Rutherford, Partner Diversity Director, GSD&M.

Michael discussed how IPG was the first in our sector to tie senior-level compensation to our diversity goals, further evidence that Diversity and inclusion (D&I) is a top priority for us.

Check out a few memorable quotes from Michael Roth, Chairman & CEO of Interpublic Group:

"How can we be in advertising and marketing, when we don't represent the marketplace?"

"Our business is outperforming, and I believe it is partly because of diversity and inclusion."

"Recognizing diversity and inclusion is a competitive advantage and moves the needle."

"We benchmark ourselves against our clients to see where we are."

2015 top 100 women-led businesses in Massachusetts

Weber Shandwick's Boston office is #1 on The Boston Globe’s 2015 Top 100 Women-Led Businesses in Massachusetts!

The Globe Magazine and The Commonwealth Institute partnered to honor those organizations with the most impressive records of innovation and workplace diversity, as well as revenue and employee numbers.  Read the full article.

Weber Shandwick and KRC Research sponsored a survey conducted by the Economist Intelligence Unit (EIU) titled Gender Equality in the Executive Ranks: A Paradox — The Journey to 2030

To better understand how companies can open the C-Suite door wider to women and thereby take advantage of the diverse perspectives that female leaders bring to their organizations, Weber Shandwick and KRC Research sponsored a survey conducted by the Economist Intelligence Unit (EIU) titled Gender Equality in the Executive Ranks: A Paradox — The Journey to 2030. The survey was conducted among 327 executives from 55 markets worldwide.

Click here to view the full report.