A Feminine Critique of Agency Life: Gotham's Sheri Baron
Advertising Age
Produced by Hoag Levins
Published: July 2, 2008
The dismantling of management training programs during the 1980s is one of the reasons so few women have achieved C-level executive status in today's ad agencies, said Sheri Baron, president of ad agency Gotham. More
Interpublic Women’s Leadership Network Sponsors Live Webcast Event
Date: May 5, 2008
The Interpublic (NYSE: IPG) Women’s Leadership Network (WLN), an IPG-wide organization that promotes the advancement, retention and recruitment of women, sponsored a live webcast event on April 29th in Chicago. The event was simulcast in 12 markets around the US and London. Nearly 1,000 members of the IPG network turned out to enjoy the event.
PDF: Press Release
Art & Commerce: Modern Motherhood
Adweek
By Gigi Carroll, Senior Vice President, Creative Director at Draftfcb
Published: December 10, 2007
I'm a mom, not a moron. That rather harsh statement crystallized for me, a mother who is also a marketer, while reviewing our latest research about moms.
More than four years ago, the Ms. & Mom Marketing Group at DraftFCB embarked on a research journey to find and more fully understand the women and the moms we marketers put into our creative briefs. More
Carmichael Lynch Spong’s Maria Reitan to Host Marketing-to-Women Program on WebmasterRadio.FM
“PurseStrings” to help companies connect with the home’s number one purchasing agent
Date: October 9, 2007
Want to become best friends with the most powerful person in the country? A new global radio show will give you the inside track on today's woman — how to capture her attention, grow her loyalty and create such enthusiasm about your company or product that she spreads the word with her friends and family.
PDF: Press Release
Wooing Women: It’s a Head Game
Rapport, a Carmichael Lynch Spong Quarterly Newsletter
By Maria Reitan, Senior Principal Chair, Marketing To Women Practice at Carmichael Lynch Spong
Published: June 2007
Women with children control $1.6 trillion in household spending. Looking at those figures, if marketers are smart they have an opportunity to “get it right” and “get the girl.” Here are some tips for getting inside the head of the home’s chief purchasing officer.
Interpublic Launches Women's Leadership Network
Date: April 25, 2007
Interpublic (NYSE: IPG) announced today that it has formed The Women’s Leadership Network (WLN), an organization dedicated to promoting the advancement, retention Interpublic Launches Women's Leadership Networkand recruitment of women at Interpublic and its operating units.
PDF: Press Release
The Other Side of Moms
THE HUB
By Gigi Carroll, Senior Vice President, Creative Director at Draftfcb
Published: March/April 2007
The stories, articles, and interviews appear everywhere. At no time in history has so much media coverage focused on women. Especially women who are mothers. So with all that is being written, broadcast, and viewed these days, you might think that marketers wanting to reach moms would have a clear view of this prolific target audience. Think again. More