lisa-murray-linkedin-edited-compressorMore than a quarter-century ago, Lisa Murray took a leap of faith joining a small sports agency. That agency turned into Octagon, now one of the most powerful sports agencies in the world. Murray delivered the keynote presentation at the Sports Industry Networking And Career (SINC) Conference at George Washington University on Feb. 19. ThePostGame caught up with her after her speech.

TPG: What was the state of sports marketing like at that time?
MURRAY: Ahhh. That was big shrimp in big tents and what we called execu-whim. If a senior manager liked a particular sport, sometimes that’s the direction you went. Now, it’s all about data and analytics and strategy and making the right decisions for return on your objectives.

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