The Holmes Report

The Innovator 25:

Gail Heimann
President, Weber Shandwick

Gail HeimannFor being the driver behind Weber Shandwick’s formidable digital and creative muscle that has resulted in groundbreaking work like Mattel’s #Unapologetic PR effort and Fisher Price’s “Best Possible Start”

Where does the PR industry need to innovate the most?

Feel pretty strongly that real innovation in the PR industry happens when there’s a powerful mash-up of all of the above and an insistent and persistent examination, reexamination and evolution of the approach to fusing the disciplines we deploy to engage people meaningfully.

How innovative do you think the PR industry currently is?

More innovative than other marketing disciplines. When the media world shifted and digital-living became the norm, PR was faced with two choices: innovation or extinction. Most of us chose the former.  Read more.