The Holmes Report

The Innovator 25:

Jaclyn Ruelle
VP, Account Director, Mullen Lowe U.S.

jaclynruellaFor taking a ‘hyperbundled’ approach that has yielded stellar work, including American Greeting’s famed “World’s Toughest Job” stunt that was originally briefed as a small budget project.

Where does the PR industry need to innovate the most?
Creative storytelling & Content creation. With today’s storytellers becoming anyone with a mobile device, it’s important for PR professionals to continue to innovate the way in which we create compelling storylines to cut through the clutter of the news cycles. We have to become smarter content creators that can deliver unique opportunities for journalists to tell their stories in a different way.

How innovative do you think the PR industry currently is?
I believe the PR agency is evolving and learning alongside most other marketing disciplines as all of our areas of practice are continuing to be reshaped by the evolution of the digital age. The agencies that are succeeding more quickly and moving ahead are those that are leveraging the power of world class creative talent to help develop campaigns, content and assets to help tell their stories.  Read more.