The 3% Conference made its Minneapolis debut in front of a sold out crowd at Carmichael Lynch on September 9, 2015. The event attracted women from around the region to spend a full-day focusing on efforts to increase women in creative leadership positions by giving them the tools and support to succeed.
The event was headlined by 3 keynote speakers who helped set the tone for the inspirational day.
- Kat Gordon, Founder of The 3% Conference: “Why 3% is a Big Deal for Us All”
- Susan Credle, Global Chief Creative Office of FCB: “What Got You Here Won’t Get You There”
- Claudia Kotchka, former VP of Design, Innovation and Strategy at P&G: “How to Break the Rules and Not Get Fired”
In addition, panelists from around the Twin Cities took the stage to discuss a variety of topics around the issue, including a “Manbassador” panel that Carmichael Lynch’s President, Marcus Fischer, took part in. Other highlights included participation from General Mills, 3M, Pixie Dust and Kruskopf & Co on a panel about “Selling Yourself and Your Work”, a panel of local Creative Directors who personalized the issue for “Does That Happen Here?”, and a group of local creative leaders and artists focused on “Stoking Your Creativity”.
Carmichael Lynch and Colle+McVoy joined forces to bring this one-day event to the Twin Cities. This was one of four MiniCon events this year; other cities included Miami, London and Portland. The multi-day 3% Conference will happen in New York later this fall.
For more information, please contact Ellie Taylor, Carmichael Lynch, at ellie.taylor@clynch.com. To learn more about The 3% Conference, visit: http://www.3percentconf.com/minicon/minneapolis