The May installment of WLN CT: Creatives are Lazy and Account People Don’t Do Anything (and other misconceptions) was hosted by Advantage featuring Advantage SVP and Executive Creative Director, Jaime Cabrera, sharing his professional experiences and discussing how the two groups can work together to create the best solutions for clients. Jaime and the Advantage team provided insights to help create trust and forge a positive relationship between the two teams, including: understand that neither job is easy, removing “easy” from our vocabulary, eliminating over-the-shoulder sessions, asking questions and listening to answers, being straightforward with feedback and agreeing to an action plan. The session concluded with a little gamification where attendees had to answer quick fire questions that recapped the session and reinforced the day’s key messages. Above all, remember that both sides want to do amazing work for our clients!
