Advertising Age
April 4, 2016
Marina Specht
Managing Director, Global Zurich Insurance Team, IPG; Regional EVP, MRM/McCann Europe; and CEO, MRM/McCann Spain
When Interpublic Group Chairman-CEO Michael Roth tapped Marina Specht to lead the global pitch for Zurich Insurance in 2013, insiders estimated her chances of winning at about 10% because IPG alone among all the holding companies pitching didn’t have a relationship with the global insurance giant.
Plus she came from a digital background, rather than traditional brand advertising, and was based not in a global ad capital like London or New York, but in Madrid. Read more.