BPN Names a U.S. Managing Director Martha Peterson comes from Maxus

Adweek

By Ed Lamb

Peterson, with a broad background in digital advertising, was previously senior partner, global account director at WPP Group’s Maxus, where she helped implement data-driven processes to get marketer messages online and into social media.

“Martha will be huge asset,” said BPN North America president Liz Ross, who praised Peterson’s “progressive thinking and wealth of knowledge.”  Read the full article.