MRM//McCann partnered with local agencies to bring the 3 Percent Conference to Salt Lake City. The event championed female creative talent and leadership with Kat Gordon’s “3% is a Big Deal For Us All” keynote and a panelist discussion with local esteemed advertising leaders. She was followed by a panel discussion moderated by copilot Rebecca Rivera and featuring senior ad executives and creative directors, including:

  • Lori Feld, President, MRM//McCann West
  • Sallie Mars, Chief Diversity Officer, McCann Worldgroup
  • Alexandra Fuller, Creative Director, Struck
  • Adam Morgan, Executive Creative Director, ThomasArts
  • Jeff Sheets, Founder, BYU AdLab

The 3 Percent Conference champions creative female talent and leadership in advertising, an industry with especially low female representation. MRM//McCann hosted founder Kat Gordon for a road show in Salt Lake City as part of an ongoing effort to improve business within the state.

The 3 Percent Conference has held road shows before, but never in Utah. This despite the state’s special need for the Conference’s message. Only4.8% of Utah CEOs are women, 10% lower than the national average. Additionally, the state has the fourth biggest wage gap in the country, with women making only 70% as much as men do at full-time.

With the help of ten sponsors, the road show succeeded in drawing over 200 attendees, with the largest male attendance of any previous road show held by the 3 Percent Conference. The event received favorable coverage from local news channel ABC4.

The effects of the road show are anything but immediate. The event simply marks the beginning of a time of transition for business in Utah. Results will be gradual, and our attention to them ongoing.

Check out the 3% Road Show Overview Video: https://www.youtube.com/watch?v=qLOiXGXF0CU&feature=youtu.be and photos: https://www.facebook.com/media/set/?set=a.701160926599994.1073741834.142293785820047&type=1.

About the 3 Percent Conference

The 3 Percent Conference is an annual multi-day conference held in San Francisco with the aim to champion creative female talent and leadership in advertising. It was founded in 2012 by Kat Gordon and named for a troubling statistic: only 3% of all creative directors are women. This disparity leads to a lost opportunity among advertisers attempting to make the best possible connection with their audiences. While the vast majority of consumer purchases are made by women, most ads are created with little or no female input or perspective.