Draftfcb Expert Outlines New Rules for Marketing to Women as Recession Prompts Rebirth of Middle-Class Values
Date: April 29, 2009

CHICAGO, APRIL 29, 2009 — “This recession is transforming what women need, how they think, how they spend, what matters to them most, and what marketers must say to reach them,” according to GiGi Carroll, senior vice president and head of women’s initiatives at Draftfcb Chicago.  “Authentic value has become the new price of entry for marketers and only what is good, trusted and worthy will win the race with today’s women.”

PDF: Press Release