R/GA Launches Chatbot to Help Close the Gender Pay Gap

Clockwise, top L to R: Kate Carter – Senior Copywriter; Alaina Andreozzi – Account Supervisor; Kira Doyle – Executive Producer; Bruno Luglio – Senior Art Director; Cindy Gallop; Brad Jacobson – Senior Experience Strategist Not pictured: Zack Roif – Senior Art Director Ivan Guerra – Senior Copywriter

Women, on average, are paid 79 cents to every dollar that their male co-workers make. And every Equal Pay Day — which symbolizes how far into the year women must work to earn what men earned in the previous year — we ask ourselves: how do you close the gender pay gap?

The answer might lie in an insightful study by the Cass Business School in London, the University of Warwick in the U.K., and the University of Wisconsin, which revealed that men were 25% more likely to receive a raise after asking.

Based on this insight, a collective of creatives from R/GA, The Muse, Ladies Get Paid, Reply.ai and PayScale teamed up to launch an innovative tool to help women close the gender pay gap by honing in on their bargaining skills with one of the world’s fiercest female leaders and equal pay advocates: Cindy Gallop.Read more