Client/Agency 101

During our chapter kick-off meeting, many of us had the opportunity to meet others from different IPG Companies around Atlanta. It was interesting that, while we had heard of our sister agencies, we were not clear about their offerings. In the spirit of education and collaboration, we asked a volunteer from each of the Atlanta agencies to share their agency's expertise and talk about their client portfolios. Learning more about each other helped identify potential client engagement with the Atlanta WLN, and explore future client and agency integration! Every IPG employee is welcome.

Check out photos from the event here.

IPG Hosts Global Women of Color Summit at Cannes Festival of Creativity

IPG hosted a summit at the Cannes Festival of Creativity that focused on the communication industry's gender diversity efforts and their impact on global women of color. "THROUGH NEW EYES: The IPG Women's Breakfast" is available for viewing via Facebook Live on IPG's Facebook page, https://www.facebook.com/InterpublicGroup/.

At the summit, new proprietary research co-commissioned by Refinery29, National Geographic and IPG provided fresh insights into women of color - women from diverse non-white racial, ethnic, national and cultural backgrounds - who have been underrepresented in gender conversations thus far.

"THROUGH NEW EYES" also featured a talk from comedian and disability advocate Maysoon Zayid; a panel discussion with top global marketers moderated by the BBC's Zeinab Badawi; and a one-on-one conversation with Editor-in-Chief of Teen Vogue Elaine Welteroth and Halle Berry, the Academy Award-Winning Actress, Producer and Founder of HALLEWOOD.

Michael Roth, Chairman and CEO of IPG and host of the breakfast, stated: "We launched our popular annual Cannes event in 2011 to raise awareness of the need for more gender diversity in the industry and to challenge the industry to make progress. Since then, gender equality has become a common topic at Cannes and at industry programs around the world. But when you look around these rooms - even at IPG's own events - you see that women of color are underrepresented in the conversations. It's a business imperative to change the status quo, and that's the process we want to begin with this summit."

"Our research shows that the range of unique aspects of identity that women use to define themselves now requires marketers and the content they create to begin addressing personal identifiers rather than traditional demographics," commented Brooke Hinton, Insights Manager at Refinery29, who will co-present the research findings at the summit.

Heide Gardner, Chief Diversity and Inclusion Officer for IPG, stated: "Global women of color make up the largest untapped labor force for our industry and the largest consumer marketplace for our clients. This year's breakfast serves as a platform to build awareness and a call to action to adapt gender equality approaches to include women of more diverse backgrounds for our workforce, and to be more thoughtful in our marketing when it comes to the concerns and interests of these women."

"THROUGH NEW EYES" is intended to shed light on the truth that women have many group identities outside of gender - nationality, race, ethnicity, sexual orientation, motherhood, work, skin tone and other dimensions of diversity. This summit will explore how intersections of identities can affect women's perceptions and experiences with media, brands, careers and fans.

Personal Branding & Owning the Room

On June 21th from 5:30-7 pm CST, Dallas WLN will host TM Advertising’s CEO Becca Weigman at TM’s office in Dallas to discuss personal branding and how to “own the room.”Becca has spent the last six years re-inventing and revitalizing TM and its clients. Read more

Melendy Lovett Shares Life Lessons with Dallas WLN

The Dallas WLN chapter welcomed a very special guest for a roundtable discussion at our office on May 17th. Melendy Lovett, Senior Vice President and Chief Administrative Officer at Trinity Industries, joined us to discuss how she rose within her career and finds balance between her professional & personal life. In addition to her impressive professional experience, Melendy is a founder of High-Tech High Heels, a non-profit with a vision to close the gender gap in STEM professions within the country. Thanks for joining us, Melendy!

Creatives are Lazy and Account People Don’t Do Anything (and other misconceptions)

The May installment of WLN CT: Creatives are Lazy and Account People Don’t Do Anything (and other misconceptions) was hosted by Advantage featuring Advantage SVP and Executive Creative Director, Jaime Cabrera, sharing his professional experiences and discussing how the two groups can work together to create the best solutions for clients.  Read more

WLN NY Hosts 'Getting To 50/50: A Conversation On What It Will Take'

The New York Chapter of the IPG Women’s Leadership (WLN NY) hosted a special event in collaboration with Changemaker Chats showcasing Emmy-nominated filmmaker Tiffany Shlain's critically acclaimed documentary 50/50 about the 10,000-year history of women and power. This event was part of a bigger movement of thousands of organizations across the country who viewed this mold-breaking film at the same time.Read more

We have revived the Chicago Chapter!  Time for some wine and cheese!

Please join us for our Kickoff Event on May 10, 2017, at 4:00 p.m.

The main purpose of our gathering is to have some time to meet each other and explore what we might like to do as the Chicago Chapter in 2017 and 2018.  Did we mention there will be wine and cheese?

You can get on our mailing list and tell us about your interest in the May 10 and/or future events here.  A few people have already raised their hand to be involved with shaping the chapter and we welcome anyone who would like to join us.  Feel free to share this page with your colleagues.  Men supportive of women in leadership are welcome!Read more

WLN Atlanta Launch Event

We launched the WLN Atlanta chapter on April 27th, 2017 with an awesome event.

We had approximately 35 people attend, including a handful of supportive male colleagues. There was great energy and enthusiasm for WLN the entire evening. By the end of the event, we had a dozen or so people raise their hands to plan our upcoming programs. We’ve also received some follow-up/thank you notes today from attendees looking to get involved.Read more

WLN Detroit Hosts Inaugural Chapter Meeting

WLN Detroit hosted their first local chapter meeting at Commonwealth.  The group of engage attendees participated in a workshop to discuss and role play common struggles women face in the workplace.

WLN Norwalk Congratulates Award-Winning Members

Congratulations to WLN Norwalk member Meredith Kinsman!  Octagon’s Digital Strategy Group Director was named to Cynopsis Media’s ‘Top Women in Digital’ list. The list honors the boldest and most creative marketers across digital content, marketing, advertising, online and social media. And Meredith is just that. She works alongside the agency’s brand clients to create digital strategies from program ideation, to planning and flawless execution.  A big congrats is also in order for chapter member Victoria Baldwin, named to the Rising 25 Class of 2017 by Front Office Sports.