WLN Norwalk Congratulates Award-Winning Members

Congratulations to WLN Norwalk member Meredith Kinsman!  Octagon’s Digital Strategy Group Director was named to Cynopsis Media’s ‘Top Women in Digital’ list. The list honors the boldest and most creative marketers across digital content, marketing, advertising, online and social media. And Meredith is just that. She works alongside the agency’s brand clients to create digital strategies from program ideation, to planning and flawless execution.  A big congrats is also in order for chapter member Victoria Baldwin, named to the Rising 25 Class of 2017 by Front Office Sports.

Telling Better Stories Through Video

WLN Norwalk chapter member, Melissa Johnson, draws from traditional journalism and applies that thinking to her role as a content creator and producer.  Check out Melissa’s 5 techniques to tell better stories in video that will resonate, connect, inspire and incite action.

Carmichael Lynch Names Julie Batliner Agency President

Carmichael Lynch named Julie Batliner President of the agency. Julie will continue in her current role as Managing Partner and President of CL’s PR firm, Carmichael Lynch Relate, and will report to recently appointed Carmichael Lynch CEO, Marcus
Fischer, who previously held the role of president.Read more

R/GA Launches Chatbot to Help Close the Gender Pay Gap

Clockwise, top L to R: Kate Carter – Senior Copywriter; Alaina Andreozzi – Account Supervisor; Kira Doyle – Executive Producer; Bruno Luglio – Senior Art Director; Cindy Gallop; Brad Jacobson – Senior Experience Strategist Not pictured: Zack Roif – Senior Art Director Ivan Guerra – Senior Copywriter

Women, on average, are paid 79 cents to every dollar that their male co-workers make. And every Equal Pay Day — which symbolizes how far into the year women must work to earn what men earned in the previous year — we ask ourselves: how do you close the gender pay gap?

The answer might lie in an insightful study by the Cass Business School in London, the University of Warwick in the U.K., and the University of Wisconsin, which revealed that men were 25% more likely to receive a raise after asking.

Based on this insight, a collective of creatives from R/GA, The Muse, Ladies Get Paid, Reply.ai and PayScale teamed up to launch an innovative tool to help women close the gender pay gap by honing in on their bargaining skills with one of the world’s fiercest female leaders and equal pay advocates: Cindy Gallop.Read more

IPG Summit on Black Women in Advertising Draws Record Crowds, Trends Number 2 on Twitter

With thousands watching via Facebook Live, Twitter trending off the charts, and hundreds gathered live in New York City, THEIR TRUTH: The Summit on Black Women in Advertising, Marketing and Media was an historic event. The program, held on March 27th at The Paley Center and co-hosted by IPG and The ADVERTISING Club of New York, was the first-ever industry summit focused specifically on Black women in advertising.

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WLN Norwalk Hosts Cindy Gallop "Be the Change" Webcast

The WLN Norwalk chapter members gathered locally and in New York to participate in Cindy Gallop’s “Be The Change” talk.  Following the talk, chapter members have continued to share their reactions and experiences with another.

Cindy Gallop Headlines WLN Event

Cindy Gallop slide "If nobody speaks up, nothing changes."IPG’s Women’s Leadership Network hosted a launch event under the group’s newly named executive board and National Chair Darla Price, on March 9, live in New York, with webcasts at 25 locations in the U.S. and U.K. Cindy Gallop, one of the most outspoken advocates for diversity in business, tech and advertising, headlined the event.

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WLN Detroit Hosts Cindy Gallop Webcast

WLN Detroit was one of 25 locations in the U.S. and U.K. that hosted a webcast of the WLN's launch event with Cindy Gallop under the group’s newly named executive board and National Chair Darla Price, on March 9th, 2017.

WLN Singapore Hosts ‘Ask me Anything’ Event
to Celebrate IWD 2017

WLN Singapore hosted a fun evening of networking and panel discussions under the theme of ‘Ask me Anything’ – to celebrate International Women's Day 2017 #BeBoldForChange.

Nadia Tuma-Weldon, SVP and Director, McCann Truth Central moderated two panels focusing on "Now" leadership and "Next" leadership across the IPG network.Read more

Amy Armstrong Named Initiative US CEO

Adweek

Initiative, a communications agency within the IPG Mediabrands network, announced a newly reorganized U.S. executive management team for 2017.Read more