Creatives You Should Know: Amy Ferguson and Julia Neumann

MullenLowe Duo Earns Flying Colors for JetBlue Account

Advertising Age

 

(From l.) Julia Neumann and Amy Ferguson, creative directors, MullenLowe(From l.) Julia Neumann and Amy Ferguson, creative directors, MullenLowe  Credit: Mullen Lowe

When Amy Ferguson and Julia Neumann were paired on a freelance project atBBDO New York two years ago, the duo knew they had something special, but that became even more clear when they both joined MullenLowe New York as creative directors last fall.Read more


4 Things Agencies of Record Can Do to Survive the Trend of 'Projectization'

Adweek

We've all been there. A big brand puts its business into review and everyone goes for it, only to find out the piece of business is just that: a piece. Meanwhile, any number of specialist agencies shares all the other pieces: media, PR, digital, mobile, social, experiential-you name it. It's like a flock of ducks pecking away at a single piece of bread.Read more


Sue Neilen Joins Virgo Health

Pharmafield

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Sue Neilen has joined Virgo Health as Head of the Communications division. Joining from specialist health advertising agency Langland where she led corporate communications, Sue’s appointment reflects the growing need for pharmaceutical companies to focus more heavily on their corporate communications strategy, reputation management and employee engagement.

Virgo’s Managing Director Ondine Whittington says, “We are thrilled to have Sue on board as her broad expertise and experience will be invaluable to our clients. The Virgo Communications offering has evolved rapidly over the last few years to support our clients through what is often a challenging health communications landscape. Fundamentally this is about offering a much more integrated approach that focuses on creating strategies that support our clients’ assets from the pipeline to the patient at a product, portfolio and corporate level. In a world where companies are under more scrutiny than ever before, creating congruence between the way a company behaves and the way it communicates at every level of the organisation is vital.” Read the article.


Kelly Johnson Promoted to President of twofifteenmccann

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Kelly Johnson has been promoted to president at twofifteenmccann, San Francisco, a new role at the McCann Worldgroup agency following a recent surge in new business.

Johnson has been managing director at twofifteenmccann since she joined the unit three years ago. During that time, the office has added clients like Hulu, Workday, Machine Zone and Lookout to the creative and strategic responsibilities it's handled for founding client of 10 years, Xbox.  Read the article.

WLN LA Hosts Mentoring Mixer

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The Los Angeles chapter of the Women’s Leadership Network (WLN) wrapped up their 2015 year-long Mentorship Circle program with a Mentoring Mixer on May 24th. This was an opportunity for participants to meet mentors and mentees from other circles and to recruit mentees for the 2016 circles. The evening included a panel discussion made of up mentors and mentees, a clothing drive for Dress For Success, and a recruitment plug for the next Mentorship Circle session. The evening began with an introduction to WLN LA Chapter and closed with networking amongst agency peers. 55 women from across the Los Angeles IPG agency network attended.

Frank About Women Launches Global Motherhood Study

Global Motherhood:  Unity in the Divide

Overview:  Moms control 85% of home purchases and wield an estimated annual buying power of $2.1 trillion in the U.S. By 2017, we’ll see U.S. baby care category spending reach $67 billion, as well as $35 billion in China.Read more

McCann's Nannette Lafond-Dufour and R/GA's Chloe Gottlieb Named to Advertising Age's Women to Watch 2016

Nannette Lafond-Dufour, Global Chief Client Officer, McCann Worldgroup

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As McCann's chief client officer, Nannette Lafond-Dufour focuses on growing the network's client relationships around the world, a responsibility that came after successfully running the agency's global L'Oréal account. She joined the shop in 2012 to oversee that account and its "You're Worth It" brand concept, including the digital campaign "Makeup Genius," which came out of the Paris office. Read on...

Chloe Gottlieb, Exec VP-Exec Creative Director, R/GA U.S.

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In March, Chloe Gottlieb had just been appointed R/GA's exec VP and co-executive creative director for the U.S. when she made an emotional, heartfelt pledge from the stage at the 4A's Transformation Conference to use her hiring power to improve diversity. Ms. Gottlieb, who now oversees work across R/GA's six U.S. offices in partnership with Taras Wayner, said she will continue pushing the shop in terms of diversity, both with work and talent. Read on...


Deutsch New York appoints Rachel Mercer as VP, Digital Strategy Director

mercer1New York – May 24, 2016 — Deutsch New York’s Chief Strategy Officer, Andrew Dawson, announced the appointment of Rachel Mercer as VP, Digital Strategy Director. She will be charged with helping to grow the Agency’s digital, social and innovation strategy practice – working on clients including Sherwin-Williams and PNC Bank. Reporting directly to Dawson, May 31 is her first day. Mercer replaces Scott Lindenbaum who is transferring to the LA office as SVP, Director of Digital Strategy, Products and Platforms, effective June 6.

“Rachel’s talent was so immediate, my first thought was, I wish she started yesterday,” said Dawson. “She has diverse strategic experience, ranging from innovation consulting work to both digital and traditional strategy, as well as being a genuinely multifaceted thinker, collaborator and leader.”

Most recently, Mercer was the Strategy & Innovation Director at The Upside and, prior to that, she was with Made by Many in London, leading development, user insights, strategy and multipartner relationships.  Read more.

Maggie O. Connors Signs on as Executive Vice President, Head of Business Development, Deutsch New York

New York – May 18, 2016—Deutsch New York has hired Maggie O. Connors as EVP, Head of Business Development. Connors' appointment is the final piece of the NY reinvigoration. Earlier this year, the Agency announced Trevor O’Brien joined as Partner, Chief Technology Officer, a new role, followed by Andrew Dawson, Partner, Chief Strategy Officer. Most recently, Dan Kelleher was appointed Partner, Chief Creative Officer. Deutsch veterans Anush Prabhu, Chief Channel Planning & Investment Officer and Erica Grau, Chief Operating Officer, round out the leadership team.

Maggie Deutsch

“With Maggie’s palpable energy, quick-witted smarts, and driving business force, she is undoubtedly the right fit for this passionate team that is raring to go” said Val DiFebo, CEO, Deutsch NY. Reporting to DiFebo, and working with Jeff White, North American CMO, Connors’ first day is June 13.

Connors joins Deutsch New York from JWT, where for the past two years – she spearheaded new business initiatives for New York and North America, as well as worked across their global network. She ran all pitches, prospecting and agency marketing—resulting in one new win a month for 14 straight months. “I am thrilled to be part of the new energy and focus at Deutsch. The foundation is set and I can't wait to be a part of the team,” said Connors. Read more.

UM Reorganizes Its North American Network After Big Wins in the 'Year of the Pitch'

President Kasha Cacy has been promoted to U.S. CEO

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IPG's UM was named Adweek's 2015 Media Agency of the Year in February after winning J&J, Coca-Cola, CVS, BMW and McCormick in the spate of reviews known colloquially as "Mediapalooza" or "The Year of the Pitch."

But now, the agency is reorganizing its North American network. President Kasha Cacy has been promoted to U.S. CEO after leading several successful pitches and promoting UM's efforts to improve its targeting with data.

UM global CEO Daryl Lee called Cacy "a superstar" and told Adweek, "What we are doing is recognizing and reinforcing the U.S. leadership that has been so successful over the past year."

Three UM executives also have been promoted to serve as presidents of their respective geographic regions. Global CMO Lynn Lewis will lead the East Coast region, while UM Detroit evp and general manager Scott Russell will be president of the network's central region. Karen Hunt, evp and global managing partner, will manage West Coast operations.  Read the full article.