9 Guidelines For Marketing To Women In This Recession
MediaPost
By Gigi Carroll, Senior Vice President, Creative Director at Draftfcb
Published: May 26, 2009
Almost everywhere you look now you'll find arguments, analyses, and advice for marketers on how to market in today's economic abyss. More
Getting In the Game
Adweek
By Josh Lovison, Game Practice Lead for IPG Emerging Media Lab
Published: May 25, 2009
Marketers can reach a wide range of key demos with early forays into casual gaming
Gaming has exploded in the past three years, largely due to the influx of a new audience: adult women. And in general, gaming has become a majority activity-according to a recent Pew Internet survey, more than 51 percent of U.S. adults play games. More
CAF Names Draftfcb's Karen Sauder 2009 Advertising Woman of the Year
The American Association of Advertising Agencies (AAAA)
Published: May 21, 2009
The Chicago Advertising Federation (CAF) has named Karen Sauder the 2009 Advertising Woman of the Year. As Managing Director of Draftfcb Chicago, Sauder is an integral part of the management team that leads the single largest concentration of ad talent in Chicago and the Midwest, and has helped to create unprecedented momentum for the agency that was formed in 2006 following the merger of Draft and Foote Cone & Belding. More
Backlash: Women Bullying Women at Work
The New York Times
BUSINESS
By MICKEY MEECE
Published: May 10, 2009
It’s a taboo topic in the workplace sisterhood: Women who bully usually pick on other women. More
Recession Makes "Authentic Value" The Price of Entry For Marketers Targeting Women
Draftfcb Expert Outlines New Rules for Marketing to Women as Recession Prompts Rebirth of Middle-Class Values
Date: April 29, 2009
CHICAGO, APRIL 29, 2009 — “This recession is transforming what women need, how they think, how they spend, what matters to them most, and what marketers must say to reach them,” according to GiGi Carroll, senior vice president and head of women’s initiatives at Draftfcb Chicago. “Authentic value has become the new price of entry for marketers and only what is good, trusted and worthy will win the race with today’s women.”
PDF: Press Release
Tips on Marketing to the Recession Mom
PROMO
By Elizabeth Harris, Senior Vice President and Director of Strategic Planning at Rivet Chicago
Published: April 28, 2009
We hear about it everywhere. Economic news going from bad to worse, the real estate crisis, record debt levels, stock market volatility, food and energy inflation. The recession is affecting people in every part of their lives. More
2008 Catalyst Census of Women Corporate Officers and Top Earners of the FP500
Catalyst
Author: Laura Jenner, Rhonda Ferguson
Published: March 2009
In the 2008 Catalyst Census of Women Corporate Officers and Top Earners of the FP500, Catalyst tracks the progress that corporate Canada has made in this area over time, including an account of the number of women corporate officers at the top 500 companies in Canada as ranked by the Financial Post 500 (FP500), data on top-earning women corporate officers at these companies, and data comparisons by industry.
Impetus: This report is the sixth in a biannual series that assesses the status of women in corporate leadership of the largest companies in Canada. More
The World: Insider's view - US
Campaign
By Janet Pines, New York-based Chief Insight Officer at Draftfcb
Published: December 5, 2008
Not only is the rest of the world re-evaluating what the US stands for in the wake of Election 08, it seems the US is also re-evaluating its own principles and ideals, Janet Pines comments. More
“PurseStrings” broadcast growing for Carmichael Lynch Spong’s Maria Reitan
WebmasterRadio.FM radio program joins forces with ReachingWomenDaily Blog and M2W®…The Marketing to Women Conference
Date: December 3, 2008
“PurseStrings”, the weekly marketing-to-women radio program on WebmasterRadio.FM, was recently picked up by the marketing blog ReachingWomenDaily focused on marketing to women, and M2W®…The Marketing to Women Conference, which makes the broadcast available to thousands of its enewsletter recipients. The show’s host, Maria Reitan, is senior principal and chair of the Marketing to Women and Lifestyle Marketing groups at Carmichael Lynch Spong.
PDF: Press Release
Leader of the Pack
Marketing News
By Michael Krauss
Published: September 15, 2008
Breaking out of the pack is tough when you’re young and ambitious. Some marketers glide to the top while others struggle.
Karen Sauder, Managing Director of Dra ftfcb’s Chicago headquarters hasn’t glided nor has she struggled. At age 40, Sauder has arrived at the C-level and serves as the No. 2 executive at the largest agency in the Midwest. She's responsible for 1,200 people and supervises accounts ranging from the United States Postal Service, Kellogg and Motorola to the Milk Processors Education Program and Paccar Parts.