Interpublic’s Women’s Leadership Network Hosts Renowned Author and Speaker Sally Hogshead

Interpublic’s Women’s Leadership Network hosted noted Author and Speaker Sally Hogshead. Standing l-r: Melissa Acosta, IPG; Ranny Cooper, Weber Shandwick; Kimberlyn Dennis Smith, McCann; Marcia Wood, IPG; Donna Wiederkehr, Lowe; Sheri Baron, Gotham Inc.; Andrea Giantelli, IPG. Sitting l-r: Eileen Mullarkey, IPG; Sally Hogshead; Jemma Gould, IPG.
Interpublic’s Women’s Leadership Network hosted noted Author and Speaker Sally Hogshead. Standing l-r: Melissa Acosta, IPG; Ranny Cooper, Weber Shandwick; Kimberlyn Dennis Smith, McCann; Marcia Wood, IPG; Donna Wiederkehr, Lowe; Sheri Baron, Gotham Inc.; Andrea Giantelli, IPG. Sitting l-r: Eileen Mullarkey, IPG; Sally Hogshead; Jemma Gould, IPG

Radical Career Ideas for Radical Times: How to Survive and Thrive in a Down Economy

On June 5, 2009, live from New York and webcast in nearly 20 cities across the U.S. and abroad, the WLN hosted its fourth national event. Noted author, speaker and creative director, Sally Hogshead, presented on the topic, Radical Career Ideas for Radical Times. Drawing from research as well as personal experience, Hogshead shared her seven "must have principles," the rules she’s devised to make oneself indispensible in the workplace.

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Interpublic’s Women’s Leadership Network Hosts Renowned Author and Speaker Sally Hogshead

Date: July 9, 2009

Interpublic Group’s (NYSE: IPG) Women’s Leadership Network(WLN) hosted renowned author and speaker Sally Hogshead on Friday, June 5th, 2009.  This was the latest in the WLN’s series of internationally simulcast events that feature nationally acclaimed speakers.  Hogshead’s presentation, “Radical Career Ideas for Radical Times: How to Survive and Thrive in a Down Economy,” is designed to help women find paths to success in these challenging times.

PDF: Press Release

Advertising Age Women to Watch 2009

Advertising Age
Published: June 1, 2009

For each of the past 13 years, Ad Age has published a special report on the women in advertising, marketing and media whose accomplishments and potential have made them standouts. The honorees are recognized for having played significant roles in defining the future of their fields.

Two women from IPG were recognized this year: Gail Heimann, Vice Chair, Weber Shandwick and Jacki Kelley, President-North America, UM.  More

9 Guidelines For Marketing To Women In This Recession

MediaPost
By Gigi Carroll, Senior Vice President, Creative Director at Draftfcb
Published: May 26, 2009

Almost everywhere you look now you'll find arguments, analyses, and advice for marketers on how to market in today's economic abyss.  More

Getting In the Game

Adweek
By Josh Lovison, Game Practice Lead for IPG Emerging Media Lab
Published: May 25, 2009

Marketers can reach a wide range of key demos with early forays into casual gaming

Gaming has exploded in the past three years, largely due to the influx of a new audience: adult women. And in general, gaming has become a majority activity-according to a recent Pew Internet survey, more than 51 percent of U.S. adults play games.  More

CAF Names Draftfcb's Karen Sauder 2009 Advertising Woman of the Year

The American Association of Advertising Agencies (AAAA)
Published: May 21, 2009

The Chicago Advertising Federation (CAF) has named Karen Sauder the 2009 Advertising Woman of the Year. As Managing Director of Draftfcb Chicago, Sauder is an integral part of the management team that leads the single largest concentration of ad talent in Chicago and the Midwest, and has helped to create unprecedented momentum for the agency that was formed in 2006 following the merger of Draft and Foote Cone & Belding.  More

Backlash: Women Bullying Women at Work

The New York Times
BUSINESS
By MICKEY MEECE
Published: May 10, 2009

It’s a taboo topic in the workplace sisterhood: Women who bully usually pick on other women.  More

Recession Makes "Authentic Value" The Price of Entry For Marketers Targeting Women

Draftfcb Expert Outlines New Rules for Marketing to Women as Recession Prompts Rebirth of Middle-Class Values
Date: April 29, 2009

CHICAGO, APRIL 29, 2009 — “This recession is transforming what women need, how they think, how they spend, what matters to them most, and what marketers must say to reach them,” according to GiGi Carroll, senior vice president and head of women’s initiatives at Draftfcb Chicago.  “Authentic value has become the new price of entry for marketers and only what is good, trusted and worthy will win the race with today’s women.”

PDF: Press Release

Tips on Marketing to the Recession Mom

PROMO
By Elizabeth Harris, Senior Vice President and Director of Strategic Planning at Rivet Chicago
Published: April 28, 2009

We hear about it everywhere. Economic news going from bad to worse, the real estate crisis, record debt levels, stock market volatility, food and energy inflation. The recession is affecting people in every part of their lives.  More

2008 Catalyst Census of Women Corporate Officers and Top Earners of the FP500

Catalyst
Author: Laura Jenner, Rhonda Ferguson
Published: March 2009

In the 2008 Catalyst Census of Women Corporate Officers and Top Earners of the FP500, Catalyst tracks the progress that corporate Canada has made in this area over time, including an account of the number of women corporate officers at the top 500 companies in Canada as ranked by the Financial Post 500 (FP500), data on top-earning women corporate officers at these companies, and data comparisons by industry.

Impetus: This report is the sixth in a biannual series that assesses the status of women in corporate leadership of the largest companies in Canada.  More