Art & Commerce: Modern Motherhood

Adweek
By Gigi Carroll, Senior Vice President, Creative Director at Draftfcb
Published: December 10, 2007

I'm a mom, not a moron. That rather harsh statement crystallized for me, a mother who is also a marketer, while reviewing our latest research about moms.

More than four years ago, the Ms. & Mom Marketing Group at DraftFCB embarked on a research journey to find and more fully understand the women and the moms we marketers put into our creative briefs.  More

Carmichael Lynch Spong’s Maria Reitan to Host Marketing-to-Women Program on WebmasterRadio.FM

“PurseStrings” to help companies connect with the home’s number one purchasing agent
Date: October 9, 2007

Want to become best friends with the most powerful person in the country? A new global radio show will give you the inside track on today's woman — how to capture her attention, grow her loyalty and create such enthusiasm about your company or product that she spreads the word with her friends and family.

PDF: Press Release

Wooing Women: It’s a Head Game

Rapport, a Carmichael Lynch Spong Quarterly Newsletter
By Maria Reitan, Senior Principal Chair, Marketing To Women Practice at Carmichael Lynch Spong
Published: June 2007

Women with children control $1.6 trillion in household spending.  Looking at those figures, if marketers are smart they have an opportunity to “get it right” and “get the girl.”  Here are some tips for getting inside the head of the home’s chief purchasing officer. 

PDF: Wooing Women: It's a Head Game

Interpublic Launches Women's Leadership Network

Date: April 25, 2007

Interpublic (NYSE: IPG) announced today that it has formed The Women’s Leadership Network (WLN), an organization dedicated to promoting the advancement, retention Interpublic Launches Women's Leadership Networkand recruitment of women at Interpublic and its operating units.

PDF: Press Release

The Other Side of Moms

THE HUB
By Gigi Carroll, Senior Vice President, Creative Director at Draftfcb
Published: March/April 2007

The stories, articles, and interviews appear everywhere. At no time in history has so much media coverage focused on women. Especially women who are mothers. So with all that is being written, broadcast, and viewed these days, you might think that marketers wanting to reach moms would have a clear view of this prolific target audience. Think again.  More

PDF: The Other Side of Moms