Tips on Marketing to the Recession Mom

PROMO
By Elizabeth Harris, Senior Vice President and Director of Strategic Planning at Rivet Chicago
Published: April 28, 2009

We hear about it everywhere. Economic news going from bad to worse, the real estate crisis, record debt levels, stock market volatility, food and energy inflation. The recession is affecting people in every part of their lives.  More

2008 Catalyst Census of Women Corporate Officers and Top Earners of the FP500

Catalyst
Author: Laura Jenner, Rhonda Ferguson
Published: March 2009

In the 2008 Catalyst Census of Women Corporate Officers and Top Earners of the FP500, Catalyst tracks the progress that corporate Canada has made in this area over time, including an account of the number of women corporate officers at the top 500 companies in Canada as ranked by the Financial Post 500 (FP500), data on top-earning women corporate officers at these companies, and data comparisons by industry.

Impetus: This report is the sixth in a biannual series that assesses the status of women in corporate leadership of the largest companies in Canada.  More

The World: Insider's view - US

Campaign
By Janet Pines, New York-based Chief Insight Officer at Draftfcb
Published: December 5, 2008

Not only is the rest of the world re-evaluating what the US stands for in the wake of Election 08, it seems the US is also re-evaluating its own principles and ideals, Janet Pines comments.  More

“PurseStrings” broadcast growing for Carmichael Lynch Spong’s Maria Reitan

WebmasterRadio.FM radio program joins forces with ReachingWomenDaily Blog and M2W®…The Marketing to Women Conference
Date: December 3, 2008

“PurseStrings”, the weekly marketing-to-women radio program on WebmasterRadio.FM, was recently picked up by the marketing blog ReachingWomenDaily focused on marketing to women, and M2W®…The Marketing to Women Conference, which makes the broadcast available to thousands of its enewsletter recipients. The show’s host, Maria Reitan, is senior principal and chair of the Marketing to Women and Lifestyle Marketing groups at Carmichael Lynch Spong.

PDF: Press Release

Leader of the Pack

Marketing News
By Michael Krauss
Published: September 15, 2008

Breaking out of the pack is tough when you’re young and ambitious. Some marketers glide to the top while others struggle.

Karen Sauder, Managing Director of Draftfcb’s Chicago headquarters hasn’t glided nor has she struggled.  At age 40, Sauder has arrived at the C-level and serves as the No. 2 executive at the largest agency in the Midwest. She's responsible for 1,200 people and supervises accounts ranging from the United States Postal Service, Kellogg and Motorola to the Milk Processors Education Program and Paccar Parts.

PDF: Leader of the Pack

A Feminine Critique of Agency Life: Gotham's Sheri Baron

Advertising Age
Produced by Hoag Levins
Published: July 2, 2008

The dismantling of management training programs during the 1980s is one of the reasons so few women have achieved C-level executive status in today's ad agencies, said Sheri Baron, president of ad agency GothamMore

Interpublic Women’s Leadership Network Sponsors Live Webcast Event

Date: May 5, 2008

The Interpublic (NYSE: IPG) Women’s Leadership Network (WLN), an IPG-wide organization that promotes the advancement, retention and recruitment of women, sponsored a live webcast event on April 29th in Chicago.  The event was simulcast in 12 markets around the US and London.  Nearly 1,000 members of the IPG network turned out to enjoy the event.

PDF: Press Release

Art & Commerce: Modern Motherhood

Adweek
By Gigi Carroll, Senior Vice President, Creative Director at Draftfcb
Published: December 10, 2007

I'm a mom, not a moron. That rather harsh statement crystallized for me, a mother who is also a marketer, while reviewing our latest research about moms.

More than four years ago, the Ms. & Mom Marketing Group at DraftFCB embarked on a research journey to find and more fully understand the women and the moms we marketers put into our creative briefs.  More

Carmichael Lynch Spong’s Maria Reitan to Host Marketing-to-Women Program on WebmasterRadio.FM

“PurseStrings” to help companies connect with the home’s number one purchasing agent
Date: October 9, 2007

Want to become best friends with the most powerful person in the country? A new global radio show will give you the inside track on today's woman — how to capture her attention, grow her loyalty and create such enthusiasm about your company or product that she spreads the word with her friends and family.

PDF: Press Release

Wooing Women: It’s a Head Game

Rapport, a Carmichael Lynch Spong Quarterly Newsletter
By Maria Reitan, Senior Principal Chair, Marketing To Women Practice at Carmichael Lynch Spong
Published: June 2007

Women with children control $1.6 trillion in household spending.  Looking at those figures, if marketers are smart they have an opportunity to “get it right” and “get the girl.”  Here are some tips for getting inside the head of the home’s chief purchasing officer. 

PDF: Wooing Women: It's a Head Game