The New Gender Gap

The New York Times
By LISA BELKIN
Published: September 30, 2009

At first blush, the history of women in the workplace seems a trajectory of success. From the assumption that they would be secretaries to the expectation that they can be C.E.O.’s, they have crashed through ceilings (though not enough of them), made workplaces more flexible (not completely, but significantly) and transformed the face of work. They have gone from holding 34.9 percent of all jobs 40 years ago to 49.8 percent today.  More

Meet Michael Roth

Kimberlyn Dennis Smith, Janet Pines, Andrea Giantelli, Michael I. Roth, Donna Wiederkehr, Carol Smith & Sheri Baron
Kimberlyn Dennis Smith, Janet Pines, Andrea Giantelli, Michael I. Roth, Donna Wiederkehr, Carol Smith & Sheri Baron

On September 22nd, WLN NY hosted an evening of networking and cocktails with Michael Roth, Chairman & CEO of Interpublic.  Michael sat down with WLN NY Co-Chairs Carol Pines and Janet Smith for a Q&A session.  This event was attended by approximately 60 women from across IPG.

Retail Rituals III: Empty Hearts, Empty Carts

Published by: frank about women

Recreational shopping just isn’t what it used to be, according to Frank About Women’s Retail Rituals III Study. When looking for an ideal shopping experience, women value ideas, experiences and feelings more than the products themselves. Unfortunately, many retailers are missing the mark.

PDF: Retail Rituals III: Empty Hearts, Empty Carts

Paradox-es™: The New Generation of She

Published by: frank about women

Are marketers missing the mark by overlooking the tongueringed, 20-something, tattooed-and-proud-of-it Paradox-es™ standing right in front of them?

The Boomer generation has been the primary audience for marketers for decades. Now, as the last of the Boomers enter their mid-40s, Frank About Women saw a need to understand the next generation and women in particular. This generation bears many names — Generation Y, Millennials, Echo Boomers, etc. — yet none quite fit.

PDF: Paradox-es™: The New Generation of She

Millennial Retail Insights

Published by: frank about women

Millennials represent the biggest shift in the U.S. workforce since the Baby Boomers came of age. With a population of more than 50 million females within the current Millennial generation, it’s more important than ever for retailers to understand what makes these women click.

PDF: Millennial Retail Insights

The Mancession

The New York Times
By Catherine Rampell
Published: August 10, 2009

We’ve pointed out before that that recession has disproportionately hurt men, who are more likely to work in cyclically sensitive industries like manufacturing and construction. Women, on the other hand, are overrepresented in more downturn-resistant sectors like education and health care.  More

Women's Performance: A Perception Gap?

BusinessWeek
By Jena McGregor
Published: August 10, 2009

Women may think they’re really good at their jobs, but they tend to suspect others don’t see it that way.  More

Women’s Work: What Men Won’t Do

WALL STREET JOURNAL. BLOGS
Real Time Economics
Economic insight and analysis from The Wall Street Journal.
By Deborah Solomon
Published: August 6, 2009

Women have long proven they can do everything that a man can, but it seems there are some things that men can’t – or won’t do – like laundry.  More

The Best Cities For Working Mothers

Forbes
Special Report
By Heidi Brown
Published: August 4, 2009

Working moms want to live in the best place for their kids, careers and quality of life.  More