Paradox-es™: The New Generation of She

Published by: frank about women

Are marketers missing the mark by overlooking the tongueringed, 20-something, tattooed-and-proud-of-it Paradox-es™ standing right in front of them?

The Boomer generation has been the primary audience for marketers for decades. Now, as the last of the Boomers enter their mid-40s, Frank About Women saw a need to understand the next generation and women in particular. This generation bears many names — Generation Y, Millennials, Echo Boomers, etc. — yet none quite fit.

PDF: Paradox-es™: The New Generation of She

Millennial Retail Insights

Published by: frank about women

Millennials represent the biggest shift in the U.S. workforce since the Baby Boomers came of age. With a population of more than 50 million females within the current Millennial generation, it’s more important than ever for retailers to understand what makes these women click.

PDF: Millennial Retail Insights

The Mancession

The New York Times
By Catherine Rampell
Published: August 10, 2009

We’ve pointed out before that that recession has disproportionately hurt men, who are more likely to work in cyclically sensitive industries like manufacturing and construction. Women, on the other hand, are overrepresented in more downturn-resistant sectors like education and health care.  More

Women's Performance: A Perception Gap?

By Jena McGregor
Published: August 10, 2009

Women may think they’re really good at their jobs, but they tend to suspect others don’t see it that way.  More

Women’s Work: What Men Won’t Do

Real Time Economics
Economic insight and analysis from The Wall Street Journal.
By Deborah Solomon
Published: August 6, 2009

Women have long proven they can do everything that a man can, but it seems there are some things that men can’t – or won’t do – like laundry.  More

The Best Cities For Working Mothers

Special Report
By Heidi Brown
Published: August 4, 2009

Working moms want to live in the best place for their kids, careers and quality of life.  More

Do Women Make Better Bosses?

The New York Times
Published: August 2, 2009

What does research show about the differences between women and men as managers?  Reaction and debate among readers to a short interview published inside The Times’s business section a week ago Sunday with Carol Smith, Senior Vice President and Chief Brand Officer for the Elle Group.  More

No Doubts: Women Are Better Managers

The New York Times
Published: July 25, 2009

This interview with Carol Smith, senior vice president and chief brand officer for the Elle Group, the media company, was conducted and condensed by Adam Bryant. More

What Not To Wear To Work

By Laura Sinberg
Published: July 22, 2009

The way you dress affects how others view you. It's nothing personal, just business.  More