Abbie Baehr returns to Momentum as North American Director of Strategy

The Drum

By Minda Smiley

January 9, 2017

In her new role, she will be tasked with driving insights that "inform Momentum's strategic planning approach around the impact of brand experience."

She will be based in the brand experience agency's New York headquarters and will report to Elena Klau, Momentum's SVP-global director of strategy, insights and performance. Read on...


IPG Women Honored with She Runs It Working Mothers of the Year Awards

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She Runs It recognizes outstanding mothers in marketing and media who serve as strong role models and demonstrate a positive influence at work, at home and within their communities. This year's honorees included MRM//McCann's Marcy Samet, Hello Tierney's Molly K. Watson, UM Worldwide's Karen Bloore Hunt, McCann's Devika Bulchandani, R/GA's Paola Colombo, Carmichael Lynch Relate's Julie Batliner and FCB Chicago's Karah McGeown. Read on...

New Year, New View

A Journey of Self-Discovery

On Tuesday, December 13th, WLN Singapore hosted a year-end event featuring an organisational behaviour expert and an innovative workshop to help attendees reveal the true strengths unique to each of us, and how we can use those strengths to our advantage in the new year.

Over 20 attendees participated in the workshop, which used a drawing exercise to generate a fresh perspective on who we are and where we might be going. Participants were encouraged to unlock the subconscious and envisage the possibilities that could lead to more meaningful goals, or the courage to change.

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WLN Spreads Holiday Cheer

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The Women’s Leadership Network (WLN) Connecticut Chapter held its December meeting which focused on giving back to the community during the holiday season.

A team of 30 collected and packaged personal care products and delivered them to the Homes with Hope organization. Homes with Hope is a non-profit that helps over 95 people, including children, through emergency shelters and supportive apartments to live independent and self-sufficient lives.

Lisa Murray, Octagon CMO and WLN Board Member, Honored By WISE NY As A Woman Of Inspiration

lisa1WLN Board Member and Octagon Global CMO Lisa Murray was honored as a Woman of Inspiration by WISE NY (Women in Sports and Events) at New York City's Liberty Hall.Read more

FRUKT Names Shirley Richter Hughes Managing Director FRUKT US

FRUKT, the global marketing agency that connects brands to entertainment and pop culture, announces a new U.S. senior leadership team. Entertainment industry veteran Shirley Richter Hughes joins the agency as Managing Director, FRUKT US, Hap Deneen is promoted to Senior Vice President, FRUKT US and music industry veteran Jesus Gonzalez joins as Vice President, Music Partnerships.

"We are thrilled to have our U.S. leadership team in place. Their collective experience, coupled with the brilliant creative and consumer experiences generated by our team, will be the standard for how brands approach entertainment partnerships," said Managing Director, FRUKT Global, Dom Hodge. "Our ability to attract and retain respected, experienced talent like Shirley, Hap and Jesus speaks volumes to the quality of FRUKT's work and the opportunities in the space." Read on...

Michael Roth Kicks Off The Manbassador Track at the 3% Conference

For the third consecutive year, IPG sponsored the 3% Conference. This year, we were the exclusive partner of the Manbassador Track.

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Michael Roth, IPG's Chairman & CEO, kicked off the Manbassador Track to a standing-room only audience. Roth shared his belief that getting more women into leadership positions benefits everyone. He stressed that as an industry however, we must also work to increase the participation rates for people of color.Read more

Q&A: Deutsch's Kim Getty on Los Angeles' Growth, Creative Community and Earthquakes

In recent years, a growing number of agencies have been establishing themselves in Los Angeles. But that's not the case for Deutsch, which planted the flag in 1995 and, as a result, has been benefiting from the wealth of talent that the city's entertainment industry offers.Read more

New Honor Society Adds President, CCO Roles

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Holly Aguirre will shift from co-managing director client services to serve in the newly created role of president. Heidi Singleton moves from co-managing director, creative to become the first chief creative officer at the agency.

Having worked together for over 16 years, Aguirre and Singleton re-branded the agency from Rivet to New Honor Society in 2013 to better help position the agency in today's evolving marketplace. Read on...

IPG’s Women’s Leadership Network Appoints Darla Price as National Chair

dp_photos_0000_1IPG’s Women’s Leadership Network (WLN) announced today the appointment of Darla Price as its new National Chair, effective immediately. She will be supported by WLN Executive Sponsors Andrew Bonzani and Ellen Johnson. Darla succeeds long-time WLN Co-chairs Ranny Copper and Sheri Baron.Read more