R/GA Launches Chatbot to Help Close the Gender Pay Gap

Clockwise, top L to R: Kate Carter – Senior Copywriter; Alaina Andreozzi – Account Supervisor; Kira Doyle – Executive Producer; Bruno Luglio – Senior Art Director; Cindy Gallop; Brad Jacobson – Senior Experience Strategist Not pictured: Zack Roif – Senior Art Director Ivan Guerra – Senior Copywriter

Women, on average, are paid 79 cents to every dollar that their male co-workers make. And every Equal Pay Day — which symbolizes how far into the year women must work to earn what men earned in the previous year — we ask ourselves: how do you close the gender pay gap?

The answer might lie in an insightful study by the Cass Business School in London, the University of Warwick in the U.K., and the University of Wisconsin, which revealed that men were 25% more likely to receive a raise after asking.

Based on this insight, a collective of creatives from R/GA, The Muse, Ladies Get Paid, Reply.ai and PayScale teamed up to launch an innovative tool to help women close the gender pay gap by honing in on their bargaining skills with one of the world’s fiercest female leaders and equal pay advocates: Cindy Gallop.Read more

IPG Summit on Black Women in Advertising Draws Record Crowds, Trends Number 2 on Twitter

With thousands watching via Facebook Live, Twitter trending off the charts, and hundreds gathered live in New York City, THEIR TRUTH: The Summit on Black Women in Advertising, Marketing and Media was an historic event. The program, held on March 27th at The Paley Center and co-hosted by IPG and The ADVERTISING Club of New York, was the first-ever industry summit focused specifically on Black women in advertising.

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Cindy Gallop Headlines WLN Event

Cindy Gallop slide "If nobody speaks up, nothing changes."IPG’s Women’s Leadership Network hosted a launch event under the group’s newly named executive board and National Chair Darla Price, on March 9, live in New York, with webcasts at 25 locations in the U.S. and U.K. Cindy Gallop, one of the most outspoken advocates for diversity in business, tech and advertising, headlined the event.

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Amy Armstrong Named Initiative US CEO

Adweek

Initiative, a communications agency within the IPG Mediabrands network, announced a newly reorganized U.S. executive management team for 2017.Read more


The IPG Women’s Breakfast CES 2017: Innovators at the Intersection of Marketing Technology

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This year R/GA and IPG launched the inaugural Marketing Tech Studio, an accelerator program seeking the next great marketing tech start-ups. As part of this program, the IPG Women’s Breakfast at CES 2017 featured innovators from new ventures, established technology companies and forward-leaning marketers as they explore the intersection of messaging, AI, bots and machine learning.Read more

Hill Holliday Names a New President and Its First Chief Operating Officer

Hill Holliday has shored up its leadership team by promoting Chris Wallrapp and Leslee Kiley to president and chief operating officer, respectively. CEO and chairman Karen Kaplan announced the moves this morning.Read more


Susan Credle, Global Chief Creative Officer at FCB, Selected for a New York Women in Communications Matrix Award

Susan Credle has been selected for a Matrix Award for her impact on the advertising industry and her outspoken commitment to making a difference for women in communications.Read more

Liz Taylor, Chief Creative Officer of FCB Chicago, Profiled in Crain's Chicago Business

Crain's Chicago Business

By LAURA BIANCHI

Liz Taylor, 46, is the new chief creative officer of ad agency FCB Chicago. She lives in Northbrook with her husband, two teenagers and a mini goldendoodle.

Tell us about your childhood.

It was a little bit of John Hughes-meets-Augusten Burroughs with a dash of David Sedaris. I grew up in upper-middle-class Glenview in a highly dysfunctional family with a lot of love and humor.Read more


Michael Roth Discusses Diversity as a Business Imperative in Davos

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Why Diversity is a Business Imperative: Michael Roth, Interpublic Group (IPG) Chairman & CEO, Lisa Coleman, CDO Harvard University, and Laura Zelenko, Senior Editor for Business and Finance Bloomberg News discuss why it is not about setting quotas, but achieving objectives at The Girls' Lounge in Davos.

Patti Temple Rocks Appointed Golin’s first Client Innovation Officer and Ginger Porter elevated to President, Midwest Region

Patti Temple Rocks, Managing Director (MD) of Chicago, will assume new responsibilities as Golin's first Client Innovation Officer. Ginger Porter, MD of Dallas, will become President, Midwest Region, with oversight of Golin's Chicago and Dallas operations. Both Temple Rocks and Porter will sit in Golin's Chicago office, will report to Gary Rudnick, CEO+ Operations and will join the agency's Executive Board. Read more