WLN NY Initiates Social Profile Spotlight Project

sheri-2To mark Women's History Month, the WLN NY has initiated its Social Profiles Spotlight Project. This initiative will highlight senior-level IPG women talking about their inspiration, their motivation and their thoughts on leadership.Read more

Experts Boil Telecommuting Decisions Down To Flexibility Vs. Serendipity

NPR, Morning Edition
By: YUKI NOGUCHI
Published: February 28, 2013

Yahoo touched off a debate about the effectiveness of telecommuting when it told employees last week that they may no longer work from home. The policy change was made, according to the company's internal email, to enhance workplace collaboration. Read more.

Where Are All The Women Creative Directors?

Fast Company
By: LYDIA DISHMAN
Published: February 26, 2013

Women control a whopping 80% of consumer spending, yet only 3% of creative directors are female. Here's why, and what it may take to change the ratio. Read more.

A Titan’s How-To on Breaking the Glass Ceiling

The New York Times
By: JODI KANTOR
Published: February 21, 2013

Before Sheryl Sandberg, the chief operating officer of Facebook, started to write “Lean In,” her book-slash-manifesto on women in the workplace, she reread Betty Friedan’s “The Feminine Mystique.” Like the homemaker turned activist who helped start a revolution 50 years ago, Ms. Sandberg wanted to do far more than sell books.  Read more.

Weber Shandwick Names Gail Heimann President, Chief Strategy Officer

NEW YORK (Jan. 30, 2013) Weber Shandwick, one of the world's leading global public relations agencies, today announced that Gail Heimann has been named President and Chief Strategy Officer of the firm.

Weber Shandwick Names Gail Heimann President, Chief Strategy Officer

Weber Shandwick, one of the world's leading global public relations agencies, today announced that Gail Heimann has been named President and Chief Strategy Officer of the firm.  Read more.

Weber Shandwick Names Gail Heimann President, Chief Strategy Officer

heimann-gail_2012-21Weber Shandwick today announced that Gail Heimann has been named President and Chief Strategy Officer of the firm. Heimann is an 18-year Weber Shandwick veteran with extensive experience building some of the world’s top global brands.

Heimann retired the tag to launch the Hanes Tagless T-Shirt, floated a three-story Lady Liberty M&M in New York Harbor to kick off the "Liberate Your Inner M&M" campaign, built the face of Colonel Sanders in the Nevada desert to make KFC the first brand visible from outer space (by satellite) and put a suite of premium European-designed Electrolux appliances in its own suite on the QM2 to herald the brand's introduction to the North American market.

In her new role, Heimann will have overarching responsibility for working with practice leaders and their teams to continue to transform and drive innovation throughout the firm’s specialties, products and services.

Heimann was Chief Judge of the PR Jury at Cannes Lions last year, and is recognized in the industry – and by her teams and clients – as one of the leading creative and strategic thinkers in the marketing services industry.

She's (Rarely) the Boss

The New York Times
By NICHOLAS D. KRISTOF
Published January 26, 2013

It’s the annual conclave of the presumed powerful, the World Economic Forum in Davos, with the wealthy flying in on private jets to discuss issues like global poverty. As always, it’s a sea of men. This year, female participation is 17 percent.  Read more.

The Martin Agency's Katherine Wintsch Named to Ad Age's 40 Under 40 List

Meet Ad Age's 40 Under 40
Advertising Age
Published: January 21, 2013

One in three moms are the breadwinners in their household, and the average mom has just 47 minutes a day -- including bathroom breaks -- to herself. These are the types of facts that Katherine Wintsch knows off the top of her head.  Read more.

The Martin Agency's Katherine Wintsch Named to Ad Age's 40 Under 40 List

wintsch-katheriwne70cb000dKatherine Wintsch, the Founder of The Mom Complex, a global think tank at The Martin Agency, has been named to Ad Age's 40 Under 40 list.  Wintsch has been with The Martin Agency for more than a decade as head of planning.  She recently launched The Mom Complex to help clients gain insights into the "mom demographic."  To read more about Wintsch and to view the full list of honorees, click here.