WLN Hosts "The Art of Storytelling and Brand Building"
On July 30th, IPG WLN held its first-ever virtual event “The Art of Storytelling and Brand Building” as part of the ongoing She Has A Point global initiative. Miri Rodriguez, Head of Global Internship Program at Microsoft and the author of “Brand Storytelling” presented strategies on how to best connect with audiences using empathy and intention for an emotional transfer of information.