Frenemies – The Epic Disruption of the Ad Business (and Everything Else) by Ken Auletta
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players by the bestselling author of Googled.
Advertising and marketing touch on every corner of our lives and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women – though too few), an instinctual art is transforming into a
science and we are a long way from the days of Don Draper. (44 attendees)