This year R/GA and IPG launched the inaugural Marketing Tech Studio, an accelerator program seeking the next great marketing tech start-ups. As part of this program, the IPG Women’s Breakfast at CES 2017 featured innovators from new ventures, established technology companies and forward-leaning marketers as they explore the intersection of messaging, AI, bots and machine learning.
Moderated by Paola Colombo, SVP Managing Director, R/GA San Francisco, participants discussed the conversion of technology, creativity and communication—specifically humanity, emotion and the prevalence of AI.
Participants in this year’s CES Women’s Breakfast included Gail Horwood, VP, Worldwide Digital Strategy, Johnson & Johnson, Clara de Soto, Strategy Director, Founding Team, reply.ai, Wanda Young, SVP, Marketing and Consumer Engagement, EPSN, and Lisa Wang, Co-Founder, SheWorx.