'Free the Bid' Initiative Calls for Ad Industry to Give Voice to Female Directors

Coca-Cola, McCann, JWT, FCB, Mother, Ebay Amongst Those Pledging to Include Women Helmers in Production Project Bids

Creativity

We all know Hollywood has been facing intense scrutiny for its lack of diversity and pay gaps with respect to female talent, including directors, who were behind the camera for only about 7% of the top 250 films last year.

The ad industry is no less guilty of such inequities, so one female director, backed by several high-profile advertising and marketing names, is looking to change the landscape with “#FreeTheBid,” an initiative calling for all agencies to include at least one female director every time it triple-bids a production for a client.  Read on…