MullenLowe Duo Earns Flying Colors for JetBlue Account
Advertising Age
(From l.) Julia Neumann and Amy Ferguson, creative directors, MullenLowe Credit: Mullen Lowe
When Amy Ferguson and Julia Neumann were paired on a freelance project atBBDO New York two years ago, the duo knew they had something special, but that became even more clear when they both joined MullenLowe New York as creative directors last fall.
The pair has been leading MullenLowe’s JetBlue account for a short time, but the work has already made a lasting impression, particularly the most recent “Flybabies” project, in which a plane full of passengers was rewarded every time a baby on board cried, ultimately landing everyone free round-trip flights. Read the full article.