President Kasha Cacy has been promoted to U.S. CEO
IPG’s UM was named Adweek’s 2015 Media Agency of the Year in February after winning J&J, Coca-Cola, CVS, BMW and McCormick in the spate of reviews known colloquially as “Mediapalooza” or “The Year of the Pitch.”
But now, the agency is reorganizing its North American network. President Kasha Cacy has been promoted to U.S. CEO after leading several successful pitches and promoting UM’s efforts to improve its targeting with data.
UM global CEO Daryl Lee called Cacy “a superstar” and told Adweek, “What we are doing is recognizing and reinforcing the U.S. leadership that has been so successful over the past year.”
Three UM executives also have been promoted to serve as presidents of their respective geographic regions. Global CMO Lynn Lewis will lead the East Coast region, while UM Detroit evp and general manager Scott Russell will be president of the network’s central region. Karen Hunt, evp and global managing partner, will manage West Coast operations. Read the full article.