PRWeek

heimann-gail_2012What would you do if you were not in PR?
The only other role that could be as intoxicating and consistently inspiring as my job in comms would be editor-in-chief of Vogue. But that spot’s taken. And I’m not sure I could live up to the movie persona.

Talk about the last time you experienced a truly fist-pumping victory moment.
Our firm’s partnership with Mattel on Barbie has yielded lots of fist-pumping moments. Barbie is an icon, but a controversial one. The most recent launch of three new Barbie body types marked a huge inflection point for the brand and ignited a meaningful conversation on how we see beauty, the importance of empowering girls, and stimulating imagination. Read more.