A week after Joanna Monteiro won the Mobile Grand Prix at the Cannes Lions festival this year, she and colleague Max Geraldo were promoted from exec creative directors to creative VPs at FCB Brazil, less than two years after joining the agency and restructuring it into a creative powerhouse. The Grand Prix was for Nivea’s “Protection Ad” for sunblock — a magazine ad containing a humidity-resistant strip that turned into a bracelet with a downloadable app that could keep children from straying at the beach. That wasn’t the first successful step in building Nivea into the brand that looks after you all day at the beach. Last year, the team developed “Solar Ad Charger,” a magazine ad that juices up your phone using the sun. Read full article.
