MediaPost
by Erin Hughes, Manager, Global Brand Communications, MRM//McCann
Last night, at one of the (many) cocktail parties along the Croisette, I met someone who kept peddling the phrase “the struggle is real.” While I considered what thread has tied together this Cannes experience for me – this idea resonated. I have been, more than once, reminded that the struggle is real for women inside (and outside) the advertising industry.
Of course, my new friend was referring to the struggle to keep up the week long rosé-fest with your wits about you and legs under you. Regardless, this remark stuck in my head.
The common theme of the woman’s journey – both in the challenges and in the wins – has emerged throughout the week. My first session was The New Visual Language: How Brands Can Use Images to Close the Gender Gap with Jessica Bennett, contributing editor for “Lean In” and Pam Grossman, director of visual trends at Getty Images. Read the full article here.