The IPG Media Lab and the Alliance for Women in Media are hosting The Evolution of the Second Screen, a panel discussion on new ways to recapture and monetize attention in the living room.

The panel will feature key industry leaders in the field including:

  • Shannon McKenzie, Converged Media Specialist – NBCU
  • Graeme Hutton, SVP Communications and Audience Insights – UM
  • Michael Masters, Founder – Ad Tonik
  • Natalie Bokenham, Director of Strategy – IPG Media Lab

Where:  IPG Media Lab 100 W 33rd St,  9th Floor, New York, NY 10001

When:  November 14, 2013, 6-8pm

To register or learn more, please visit