NEW YORK, March 4, 2013The Women of Social Media

Research released today by global public relations firm Weber Shandwick identifies a sizable segment of North American women who enjoyusing their social networks so much that they prefer socializing online over dating or spending time with their partner.

Weber Shandwick partnered with KRC Research to conduct Digital Women Influencers, an online survey of 2,000 North American women. The purpose of the study was to identify segments of women who are influential in social media and to provide new and unique insights about the female market as marketers and communicators evolve their strategies in this new era of digital engagement. This latest installment of the multi-part study, The Women of Social Media, dimensionalizes the segment of women who spend time using social media and enjoy using social media, accounting for approximately 82 million women in the U.S. alone.  Read more…