Marketers have long recognized the powerful segment of moms – a group 83 million strong in the United States – yet it’s often forgotten that they are not the only women with purchasing power. To identify segments who not only have gone unnoticed in the marketing mix but who are influential in their own right, Weber Shandwick partnered with KRC Research to conduct Digital Women Influencers, a survey of 2,000 North American women.

PDF:  Digital Women Influencers Study: “The Power of the PANK”

For more detailed information, please go to Weber Shandwick’s Digital Women Influencers site at: for an infographic and executive summary.