Success of Products at CES Depends on How Well They're Marketed to Women

AdAge DIGITAL
Special Report: CES
Published: January 13, 2012

Focus on Benefits of Consumer Technology, Not Specifications

Women are huge users of technology, but many computer electronics makers still struggle with communicating a product’s benefits instead of its specs — a key to marketing effectively to women. An Ad Age event at CES focused on women and technology had a panel of experts discuss what at this year’s show is most likely to appeal to women.  More