Published by: frank about women

Are marketers missing the mark by overlooking the tongueringed, 20-something, tattooed-and-proud-of-it Paradox-es™ standing right in front of them?

The Boomer generation has been the primary audience for marketers for decades. Now, as the last of the Boomers enter their mid-40s, Frank About Women saw a need to understand the next generation and women in particular. This generation bears many names — Generation Y, Millennials, Echo Boomers, etc. — yet none quite fit.

PDF: Paradox-es™: The New Generation of She