Adweek
By Josh Lovison, Game Practice Lead for IPG Emerging Media Lab
Published: May 25, 2009
Marketers can reach a wide range of key demos with early forays into casual gaming
Gaming has exploded in the past three years, largely due to the influx of a new audience: adult women. And in general, gaming has become a majority activity-according to a recent Pew Internet survey, more than 51 percent of U.S. adults play games. More