Rapport, a Carmichael Lynch Spong Quarterly Newsletter
By Maria Reitan, Senior Principal Chair, Marketing To Women Practice at Carmichael Lynch Spong
Published: June 2007

Women with children control $1.6 trillion in household spending.  Looking at those figures, if marketers are smart they have an opportunity to “get it right” and “get the girl.”  Here are some tips for getting inside the head of the home’s chief purchasing officer. 

PDF: Wooing Women: It’s a Head Game