By Gigi Carroll, Senior Vice President, Creative Director at Draftfcb
Published: March/April 2007

The stories, articles, and interviews appear everywhere. At no time in history has so much media coverage focused on women. Especially women who are mothers. So with all that is being written, broadcast, and viewed these days, you might think that marketers wanting to reach moms would have a clear view of this prolific target audience. Think again.  More

PDF: The Other Side of Moms